In order to create a good successful film, all films need a distribution company behind them for it to work with advertising. This creates a publicity and promotion strategy that reaches the films demographic target as possible. Magazines, potters, chat shows, trailers and websites are all examples of how the media spreads the word in order to get their film out into the public eye.
My film's trailer and poster I created play a big part in the advertising operation. The distribution company has a big say in the products and controls how and where the product is located and what it looks like. Therefore the distribution company have a critical role in their design to ensure that the right demographic target audience has been reached.
The phrase ‘would you open it?’ appears in both products the poster and also the trailer, this re enforces the central marketing message which is the message of the film showing repetition so people will recognise and remember it. This is why we used some rhetorical questions in our trailer because the audience really think about the question and how it relates to the film and want to find out what happens next.
The use of the same character was used on the trailer and the poster so you was able to relate the film to one another, if we didn’t use the same characters the audience misleading as well as confusing visual links are very important to create an overall more solid campaign. So people are able to tell who is the protagonist and villain
What is also essential to a good to a good campaign is publicity. The more chat shows, magazine covers and posters the film is on, the more people that will recognise it and think it is a well talked about film therefore it drags more people into the film. Without a good form of publicity, word of mouth, if they were poor comments the audience wouldn’t be interested and it would cause the film to go downhill.
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Where are your other free evaluation question? Unless you get them on the next two days I will not be able to mark them for you to redraft, and whatever you produce on your own will be what is assessed. As for this answer this is the right sort of approach but it is too short at the moment. You have mentioned that your tagline is shared by both your poster and your trailer and that you have used the same character. This is a good start and you could continue by looking at your use of fonts, colours and images. You really do need to have your poster on this blog entry so that your reader can see it as you write about it. Similarly you need your film magazine cover on post and you need to explain more about our film distribution company tries to generate such favourable publicity. You could put a link to the FDA website and includes images of other examples of successful publicity to talk about.
ReplyDeleteWhere are your other three evaluation questions? Unless you get them on the next two days I will not be able to mark them for you to redraft, and whatever you produce on your own will be what is assessed. As for this answer this is the right sort of approach but it is too short at the moment. You have mentioned that your tagline is shared by both your poster and your trailer and that you have used the same character. This is a good start and you could continue by looking at your use of fonts, colours and images. You really do need to have your poster on this blog entry so that your reader can see it as you write about it. Similarly you need your film magazine cover on the post and you need to explain more about how a film distribution company tries to generate such favourable publicity. You could put a link to the FDA website and includes images of other examples of successful publicity to talk about.
ReplyDelete